1.2 Lack of Content

In this example, content is lacking. The images and text labels are ambiguous in several instances. What exactly does "Pepsi Hot Topics" mean? The user is unable to anticipate the information contained in that portion of the web site.

 
 


1.3
Information Design

This graphic created by Richard Curtis, an information designer, diagrams a tropical storm. Although the diagram addresses a complex subject, it is understandable because of its simplified and metaphorical form--it is non-intimidating to the reader with no prior knowledge of storms. The numbered labels, integrated with the image, provide specific details to enhance the reader's overall understanding.