In this example, content is lacking. The images and
text labels are ambiguous in several instances. What exactly does
"Pepsi Hot Topics" mean? The user is unable to anticipate
the information contained in that portion of the web site.
1.3 Information Design
This graphic created by Richard Curtis, an information
designer, diagrams a tropical storm. Although the diagram
addresses a complex subject, it is understandable because
of its simplified and metaphorical form--it is non-intimidating
to the reader with no prior knowledge of storms. The numbered
labels, integrated with the image, provide specific details
to enhance the reader's overall understanding.
