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A second way to organize content is by audience. If a web site has two or more clearly defined audiences, then the content could be organized into audience specific sub-sites. For instance, employees and potential buyers would visit two different sections of a corporate web site. Thus, each audience would be presented with only the information that it finds of interest. A third way to organize information is by task. Task oriented schemes
organize content into a collection of processes or functions. This
method is useful if the designer can anticipate the tasks users
will want to perform. For instance, if users enter an auto manufacturer's
web site they might want to view the cars, locate a dealer, or choose
a finance plan. (4.4)
NBC's web site is organized by topic. For instance, television shows are organized into daytime, primetime, late night, and teen programming. The site also includes an exact organizational scheme. Users can search for a television show in an alphabetical listing. |
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