Hypertext links do pose two design problems: they disrupt the flow of the content by inviting the reader to jump to another page, and they can place the reader in unfamiliar territory without providing an introduction, explanation, or context. In order to reduce disruption, links need to reinforce the content and not send the reader off after a minor footnote.

Links that take users to another site should be marked so that users understand that they will be leaving the current site. Links also need to be placed carefully within text, because they can distract for users who read instead of skim the content. Only important links should go in the body of the text. Minor links should be placed at the bottom of the page so they are available but do not distract the reader. Links in the body of text should not be placed in vague sentences, such as "Click here for more information." Users need to know where they will go if they click on the link and know what information they will find. Sentences with links need to contain enough information so that users can accurately predict where the link will take them. The link should be placed on the most relevant piece of text in the sentence.