The devices and the interfaces which deliver future information will change. But no increase of speed, interactivity, or convenience will replace the need for the clear presentation of information.

Content must be organized and presented in a logical way. When the structure of information is confusing, neither the delivery device nor the medium can save it. Technology does not enhance the content; technology only enhances the way it is presented. How something looks has meaning, but if the image is an end in itself, only an aesthetic experience results. Information design is grounded in a user's "need to know." Its purpose is to give priority to information. Meaningful content defines the value of a web site.

Users can already shop for groceries, buy airline tickets, and read the daily news online. The speed of accessing the Internet will increase. More information will be available. Multimedia will continue to enhance the display of information. Interactivity will grow. Users may have the option of manipulating web sites, designing them based on their own preferences.

By 2005, five hundred million people are expected to use the web. The future shape of the web is debated, but the utility of any new method of conveying information is dependent on whether it has an accessible, intelligent structure based on information theory.