Unlike books, which are linear in format, information must be structured to work in a nonlinear fashion when presented on a web site. How does a designer construct a successful navigation system or arrange information in a thoughtful, intelligent order?

The primary task of the web site designer is to understand the content in order to address the needs of potential users. A successful web site is, of course, dependent upon the balance of content and graphics. Along with the visual and structural aspects, writing issues such as clarity, organization, and interactivity also deserve attention.